The highest figures were recorded during the COVID-19 pandemic, followed by some corrections, and now we’re seeing a decline. We’ve spoken to numerous industry representatives and have found that the situation is similar across the board, as seen in this screenshot. We may see a minor correction in eCPM in the near future, but we don’t expect it to return to the levels seen beforeSergey MartinkevichĮCPM is an important indicator of genre health, as a significant portion of our revenue comes from ad monetization. Looking ahead to 2023, we don’t expect significant market growth despite minor positive adjustments factored in, and we’ll likely see a repeat of 2021. In 2022, we saw a 50% increase compared to 2021, but the volume still lags behind the competition. Next, let’s examine the volume of the market. As a result, it’s becoming increasingly difficult for projects to stand out from the crowd and make a name for themselves. In January 2023, the same number of prototypes were released as in the entire year of 2021. This graph shows the number of hyper-casual prototypes and commercial releases each year.Ĭompared to 2021, the number of prototypes released in 2022 increased almost tenfold. But we don’t need to be quite so pessimistic, the situation is more nuanced than that. Some experts have gone so far as to declare that hyper-casual is dead. In fact, they may even be declining at times. However, hyper-casual games, one of the fastest-growing genres in the industry for the past few years, aren’t experiencing the same surge. As we can see, the overall volume of the market is increasing. This includes mid-core, hardcore, shoot-them-down, and other genres for core games. This graph shows the three main categories of games, casual, core, and hyper-casual. Looking at the overall size of the market Today, we’ll delve deeper into the hyper-casual genre, looking at which types of games developers should focus on and how to increase their chances of success. It’s actually a decline, with both eCPM and profits decreasing. However, the current situation can’t just be described as a slowdown. However, since the genre is being overworked some are branding the genre as dying.įollowing an invite-only meetup between Azur Games and Google Ads to explore trends in the mobile games market, Sergey Martinkevich, publishing lead at Azur Games shares what is really going on behind the scenes.Īfter the COVID-19 pandemic, many people expected the mobile game market to slow down. Instantly playable lightweight hyper-casual games have dominated much of the mobile market in recent years, with easy to pick up and play titles. In an increasingly competitive and growing market such as the gaming industry, the pieces are always moving so remaining informed on trends is increasingly important.
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